Selling with Integrity and Plenty of Flexibility
“In the Sales department, we love selling. That goes without saying,” says Daniel, Head of Sales in Denmark. “But what we love even more is having happy customers.”
In other words, success isn’t measured by how many customers are signed – but by how well the solution actually works for them. Daniel and his team aren’t looking to close deals just for the sake of it. Because chasing numbers might create short-term growth – but it also increases the risk of dissatisfied customers. And that’s not the direction Conference Manager wants to pursue.
“I’m not afraid to say that we challenge our leads from the very first conversation,” Daniel explains. “We want to be completely sure that their needs can actually be met by our system – and if that’s not the case, we say so. Openly and honestly.”
That means saying no, if necessary. Because pushing a solution that doesn’t truly fit the customer doesn’t benefit anyone – neither the customer, the team, nor the company in the long run.
“Of course, there are also times when a potential customer doesn’t yet know exactly what they need,” Daniel continues. “In those cases, we help them figure it out – and that’s where the tough questions come in.”
Instead of rushing into a sale, the team invests time in understanding the customer’s situation. What are their workflows? What are their pain points? What are they hoping to achieve? These are the kinds of questions that guide the sales process – with the goal of building trust and long-term value.
The After-School Care Is Just as Important as Talking to a Potential Client
Flexibility is deeply integrated in the way the Sales team works. It’s not just a perk – it’s part of the culture.
“When I start my day,” Daniel says, “I basically decide for myself how I want to prioritise my tasks. Maybe I follow up with a potential customer I’ve already spoken to. Maybe I focus on a particular industry. Or maybe I reach out to a brand-new inbound lead.”
The tasks vary, and so does the structure of each day. This flexibility allows team members to work in a way that matches their energy, focus, and personal life.
As a parent of young children, Daniel appreciates this freedom.
“It’s just as important to stay in the loop about what’s going on in kindergarten or after-school care as it is to talk to a prospective customer,” he says.
Of course, the flexibility goes both ways, Daniel points out.
“If I’ve been to a parent-teacher conference in the afternoon – well, then I simply catch up on those hours another time,” Daniel explains. The key is mutual trust and a shared commitment to doing great work.
“We’re always excited to welcome new colleagues – and if you want to work in sales where you can stand behind both the product and the way we sell it – with freedom, flexibility, and honest dialogue – then I really hope we’ll meet soon,” Daniel finishes with a smile.
And yes – that is a set of golf clubs Daniel is holding in the picture. Because with the right balance, there’s room for both a meaningful job in a fast-growing company, time with your kids – and a few holes on the course.
